Customer Retention
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Customer Retention

Customer Retention

Customer retention is one of the most important things to focus on in your business. It’s been consistently argued (and proven) that retaining old customers is a far cheaper method of growing your business than attracting new ones. So, what are the best methods to retain customers? How do you consistently keep people that buy from your company coming back? These are all questions that business leaders always face and must address to keep their business growing. This blog will cover customer retention and the best strategies to retain your customers. Your business will continue to have a steady growth in sales.

What is Customer Retention?

Customer retention is a strategy used to keep customers coming back and increase their spending with each purchase. This method keeps increasing the profitability of the existing customer, which helps grow your business. 

Different strategies for customer retention help businesses gain more value from an existing customer base. This builds on the initial acquisition of customers, so your business can continue to profit from their relationship with you. Your business will be able to grow because of these customer relations. This makes it an essential element of your business strategy to focus on and get right. 

It’s also important to note that you can measure how effective your customer retention strategies are using different metrics, which we will explain. 

What Are The Customer Retention Metrics to Focus On? 

There are different customer retention metrics that you can focus on for your business. Understanding these metrics is key to consistently improving your customer retention rate. The customer retention metrics that you should focus on include:

  • Average order value
  • Purchase frequency
  • And repeat customer rate

What Strategies Can You Use to Boost Customer Retention?

There are various strategies that businesses can utilize to boost their customer retention efforts. Think about combining these ideas to bring the customer on a  solid journey with your business. Let’s look at those strategies here. 

Have Good Customer Service

Customer service is vital in any business, but ensuring you have good customer service is essential for one that wants to ensure solid growth. Customers need to feel supported in their buying journey with your business, from their first moments on your site to the purchase and after purchase. 

Engaging Emails

Emails help retain customers by involving them in what your business or brand is doing. Long-form emails that are interesting to look at and easy to read are a fun interaction for the customer. When sending these emails, make sure that they hold value for the reader – provide statistics, relevant knowledge, or something that will interest them. This should then convert into sales. 

Offer Incentives for a Customer to Return

These incentives can be a discount if they make another purchase or credit at your store. Often clothing and apparel businesses will gift first-time customers a 10% or 20% discount on their order. It’s a risk, particularly if margins are tight, but it is worth it if it goes well. 


Customer retention is an essential element of business to get right. It’s far less costly to keep a customer than to acquire a new one, so getting these strategies right will significantly benefit your business. Don’t make things hard on yourself… keep your clients happy!