Social media continues to dominate the marketing industry as one of the critical ways for brands to connect with their audiences. There are huge trends across the social media world that might not make sense to the average business owner. Still, these trends are making brands huge revenue for those that stay up to date with the goings-on. So how important is it for your business to harness the power of social media? In short, very. Social media is showing no signs of slowing down. So, read on if your business is ready to come to grips with the different platforms, put out high-quality content, and grow its online presence.
Why is Social Media Important?
On average, people spend nearly 2.5 hours on social media every day. Most of this time is spent on the top four platforms: Facebook, Instagram, Twitter, and the incredibly popular TikTok. With all this scrolling, brands can connect with potential customers more easily than ever before. But, how do they do this in a powerful way? Keep reading to find out!
They Know Their Audience
Your target audience will likely be on at least one of the social media platforms. However, competition to reach these audiences is challenging, and you shouldn’t underestimate it. You should know your ideal client inside and out to capture their attention quickly. Social media is easy to flick past, switch off, and head to the next most exciting post. You’ll miss meaningful client interaction if your media doesn’t grab attention.
They Have a Voice
A brand voice is crucial to a solid social media presence. Even corporate brands have a social brand voice – it’s a personality present on their platforms. For example, on TikTok, corporate brands like Duolingo have a fun, humorous account attracting thousands of new followers daily. It does this by creating viral content. Creating a personality or brand voice for your online presence will genuinely create new success for your social media.
Posting consistently will create a social media following. It keeps audiences engaged, develops a loyal audience, and boosts brand awareness. Each platform has different advisory amounts for how often per week or per day to post, so you must have a different strategy for each platform.
They Keep Up to Date with Market Trends
Social media is constantly changing. From the notorious Instagram algorithm to the introduction and meteoric rise of TikTok, new trends hit the market each day. Currently, it’s all about stories, videos, and Reels – but who knows what will be the next up and coming trend? Social media marketers will, that’s for sure!
Social media is a tricky tool to get right. But, once you do, it’s incredibly powerful. Create an online presence that brings you in more clients and customers every day by harnessing social media’s power. It will be a business move you won’t regret.